Sarah Mitchell

I am Sarah Mitchell, a health and wellness science writer specialising in cannabinoids and CBD. I hold a BSc in Biochemistry and an MSc in Science Communication. For over eight years, I have dedicated my career to translating complex cannabinoid research into clear, accessible content for European consumers.

My interest in CBD began during my biochemistry studies, when I first explored the pharmacology of CB1 and CB2 receptors and the fascinating mechanisms of the human endocannabinoid system. Before joining PromoCBD, I spent several years contributing to several UK health and wellness publications, where I honed my ability to make rigorous science understandable for a general readership. Based in London, I am passionate about publishing well-sourced, transparent articles that help readers make informed decisions about CBD products across Europe.

Over my eight years of specialised health and wellness journalism, I have had the privilege of visiting hemp farms across the United Kingdom — in Norfolk and Kent — as well as in the Netherlands, particularly in the North Brabant region, where I observed diverse cultivation and harvesting techniques. I have also witnessed CO2 supercritical extraction processes at European extraction facilities, giving me a thorough understanding of how raw plant material is transformed into high-quality CBD extracts.

I regularly attend the sector's leading events across the UK and Europe, including trade fairs and EIHA (European Industrial Hemp Association) conferences, which bring together key stakeholders from across the European hemp industry.